What led to the need for a repackaging of the wine bottles?

The original Rivaner was in a black bottle and the next in line was in a tear glass bottle. We decided to relaunch the wines as we wanted to grow into new markets.

Our largest market is UK. We hired a British design agency and researched for a year in three markets - UK, China and US and the result of the research was reflected in the new bottles.

Our new bottles are 50-50, wherein the top half is still black in colour and the bottom half is clear glass, which is a unique concept. We also started to bottle the wine with a long screw cap as per the demands of the young market that it caters to. The quality remains the same, but the packaging changes. We introduced the new design bottles gradually, market by market.

Our old markets are enjoying the new bottles and the new markets like India, do not know the old bottle.