Hong Kong International Wine & Spirits Fair

This will be the fourth edition of what is becoming something of a highlight of the Far East’s trade events. A testament to its growing success is the fact that visitor numbers jumped by 19% last year over 2009 with 14,000 trade buyers in attendance. Leading Pacific markets such as China, Japan, Australia and the US all saw increased levels of trade visitors. Italy will be the partner country for 2011, taking over from Australia. Among the 700 exhibitors from 30 countries taking part overall, the Australian pavilion at the 2010 fair housed nearly 70 companies so Italy has been presented a real chance to promote its wines in what is now an increasingly important and influential marketplace.