KWV and Monarq Group signs new distribution

KWV and MONARQ Group are pleased to announce that as of February 1st, 2011, they have formed a strategic partnership for the Latin America & Caribbean markets. 
 
The MONARQ Group will be distributing KWV’s wine portfolio in the Caribbean, Central America and a part of South America as part of KWV’s strategic shift in market focus away from traditional global wine markets.

Piet Momberg, VP Sales Americas, says: “We have been working with MONARQ for a number of years with our Golden Kaan brand, and have always been impressed with MONARQ’s performance, their in-depth knowledge of the markets and their brand building capabilities. With the addition of our other brands, KWV’s portfolio has found an excellent home."

For KWV, this is a perfect partnership to ensure accelerated future growth and to better service our clients and consumers.

Robert de Monchy, MD of MONARQ Group says: “We have been focusing on the development of the Golden Kaan brand in the region, but with the full KWV portfolio, we are now set to go after the entire South African category. KWV’s portfolio consists of great brands, such as Pearly Bay, KWV, Cathedral Cellar, Laborie and Roodeberg, all of which together ensure coverage of the full category. With KWV as our partner, we have the best imaginable source of supply and a one-stop-shop for South African wines."

Geoffrey Markle, Regional Director at MONARQ Group adds: “This is a perfect fit for both our companies, extending the partnership started with Golden Kaan, enabling us to create real synergies in the markets. We look forward to working with KWV’s team and our local distribution partners to build the brands in the region."