Canada China Wine Alliance launched in Chengdu

Given to the fact that China is becoming the fastest growing wine market in the globe, more and more Canadian icewine corporations are spontaneously accelerating their steps in exploring the Chinese market. On March 25, the press conference about the foundation of Canada China Wine Alliance (CCWA) was staged in Chengdu, Sichuan, which signaled of their accelerating steps in the exploration of the Chinese market.

The latest statistics show that the wine imports increased in both price and volume with an annual increase in sales rising by more than 100 percent in 2009 and 2010. It is predicted that China will account for about 30 percent of the whole wine markets in the world in the coming five years. Accompanied with the upgrading level of internationalization and continuous improvement of people’s living conditions is more and more Chinese citizens get interested in the wine consumption than never before.

Since icewine is regarded as the national wine of Canada, corporations from Canada hope that their debut in Chengdu will create an opportunity for them to further open the Chinese market.

It is said that CCWA was initiated by the Chinese representative office of Ontario, Canada. Also, it was founded under the encouragement the Canadian government and the Canadian embassy to China. It owns the largest icewine institute in the world.

Icewine enjoys the reputation as “Liquid Gold”, which can only be produced by several countries in the world such as Germany, France, Canada, Australia, China and so on. It is estimated that there will never be more than 2000 tons produced on average annually in the world at the moment. Thanks to the fact that the climate of Niagara Peninsula in Canada is particularly suitable for producing icewine, Canadian icewine has been always enjoying a relatively high esteem in the world, which provides a comparatively advantageous basis for the expansion of China markets for CCWA.