Radico Khaitan signs agreement with Japanese spirits giant

Radico Khaitan, an Indian liqueur manufacturer, has signed a marketing and distribution agreement with Suntory Liquors, a Japanese spirits giant.

As part of the agreement, Radico Khaitan will launch Yamazaki and Hibiki whiskey brands of Suntory in India.

Radico Khaitan MD Abhishek Khaitan said the company started its journey by launching its own brands in the last few years and now it is moving further by introducing global iconic brands in India.

"In this endeavour, we are now bringing two Japanese premium whisky brands, Yamazaki and Hibiki. With these brands, Radico will be entering a niche segment in the Indian market," Khaitan added.

Suntory Liquors international liquor division MD COO Norio Mase said the company believes that with brand-building credentials, understanding of the liquor segment and strong distribution network of Radico Khaitan, it will be able to offer an elegant taste of its whisky brands in India.

Radico Khaitan international business division senior vice-president Ankur Sachdeva said Suntory's premium whisky brands will be available to the emerging class of whisky connoisseurs at their favourite outlets in star hotels and fine dining restaurants across select metros.

Yamazaki and Hibiki whiskey brands will be available in exclusive retail outlets and are expected to be priced at Rs 6,500 onwards.