Drinks Americas launches Rheingold Retro Can

Drinks Americas Holdings, owner, developer and marketer of premium beverages, has launched Rheingold Retro Can, a classic Rheingold can well known from past decades for expanding the company's distribution network.

According to the company, the new Rheingold Retro Can will be part of a production run and is expected to be distributed in April and May in time for spring and summer sales.

Drinks Americas is currently selling Rheingold Beer in Metro New York, New Jersey, Connecticut, Michigan, Pennsylvania, Ohio, Florida and Georgia and is expanding to Texas, Maryland, Massachusetts and West Virginia in both 12oz cans and bottles.

Orders for the Rheingold Retro Can have been received from Phoenix Beverage in New York, Superior Beverage Group in Ohio, and Ben E. Keith Co. and Faust Distributing Company in Texas, the company said.

Drinks Americas president and CEO Patrick Kenny said the company has launched Rheingold in retro label 12oz bottles and its customers were very happy with the results. Based on the consumer needs, the company is producing and shipping another $100,000 in retro can orders through the spring.

Drinks Americas portfolio of alcoholic premium beverages includes Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, Aguila Tequila and Rheingold Beer.