Shanghai: The sixth franchised store of Weinallianz opened
The franchised store of Weinallianz was opened at Road Dalian in Shanghai on April 20th, which was the sixth franchised store set up in Shanghai.
Weinallianz is one of the largest wine-making blocs in Germany, with an annual production of 30 million bottles. It is composed of eight wineries from seven largest A.O.C.s in Germany. These wineries are Chateau Westhofen, Chateau Baret, Chateau Lauffen, Chateau Hallgarten to name just a few. In 2009, the headquarters of the association was positioned in Shanghai, aiming to depend on the integrated advantage and to form a strong alliance with powerful competitors.
In order to further expand its Chinese market, it registered a brand named “Weingarten” and attempted to further explore the market with this brand.
The franchised store is adjacent to the HQ of Siemens in Shanghai and other big corporations, which will facilitate its development in the up-coming days.