J Vineyards & Winery integrates QR Code for new wine releases

J Vineyards & Winery has integrated an informational QR code on two of its upcoming wine releases, the 2010 J California Pinot Gris varietal wine and a celebratory J Cuvee 20 'Anniversary' sparkling wine, as part of of the winery's 25-year celebrations.

By scanning the QR code using mobile device, consumers are instantly transported to a one-minute educational video on the specific wine. J Founder and President Judy Jordan would share wine and food pairing tips, in these 'quick hit' videos.

In addition to wine back labels, the QR code can also be found on technical wine sheets and the J website. A QR code reader any mobile smart phone can be easily downloaded from app stores.

"This is a quick, easy, and fun way for wine lovers to track what's new with our wines," Jordan said.