DeKuyper cordials adds O3 orange liqueur to spirits portfolio

Published 27 April 2011
 
US-Based Beam Global Spirits & Wine and DeKuyper, a seller of of domestic cordials, have added JDK & Sons O3 Premium Orange Liqueur to the company's broad spirits portfolio.

DeKuyper offers products with its blend of sweet Brazilian Pera Orange essential oils and flavors that present consumers with a full-bodied, citrus flavor to the category. With no artificial colors, flavors or high fructose corn syrup, the result is premium liqueur that's equally as tasty at a low price.

Beam Global Spirits & Wine CRU senior director of marketing Rachel Roberts said DeKuyper has pushed the flavor envelope, and O3 is a testament to that approach with its fresh, smooth take on a premium orange liqueur that offers a balanced flavor and the 'true taste' of the Brazilian Pera Orange.

"Whether you're putting a Brazilian twist on your summer margarita or sipping it over ice on a warm fall evening, O3 offers a versatile, upmarket orange liqueur that is sure to please all palates at any time of year," Robert added.

The O3 name is a reference to the three main essences of the Brazilian orange the rind, juice and pulp; its is flavored with sweet Brazilian Pera Orange essential oils, O3 includes natural sucrose only, creating a truer, more balanced flavor combination without artificial flavors.

Its aroma is Soft, sweet orange with a slight note of orange peel; It is 80-proof indulgence; and is ideal for premium margaritas, cosmopolitans, side cars or caipirinha cocktails or enjoyed simply served over ice.

The new O3 Premium Orange Liqueur comes in 750 ml bottle and is expected to be priced at a SRP of $19.99.

It is also available to consumers in retail stores and upmarket bars and restaurants this month.