New Yealands team boosts wine sales

Last updated 11:44 28/04/2011SharePrint Text Size 0 commentsRelevant offersYealands Estate Wines has appointed a team of 15 sales people who will be responsible for driving the Yealands brand portfolio throughout New Zealand.

Wine company owner Peter Yealands said in the past the company had contracted out its sales work, but had decided this year to appoint its own national sales team to continue to grow brand presence in New Zealand.

"At the end of the day no-one can sell your wine better than yourself," Mr Yealands said.

The new staff were already making a big difference, having sold more wine into the New Zealand retailers in the first three months of this year than the company did in all of 2010.

He declined to say how much wine they sold last year, but said he was targeting 100,000 cases for the New Zealand market in 2011.

Each sales representative drives a new hybrid Toyota Camry.