Hawke's Bay Tourism will be unveiling a refreshed promotional brand for the region this morning

Hawke's Bay Tourism will be unveiling a refreshed promotional brand for the region this morning.

The presentation will be made to invited guests, members of the tourism industry, local councils and media at Pettigrew Green Arena in Taradale.

Hawke's Bay Wine Country brand creator Kim Thorp and tourism chairman George Hickton will present the new concept.

General manager of Hawke's Bay Tourism will also give an update on the organisation's progress to date.

The new organisation has been jointly funded by the Hawke's Bay Regional Council and private sectors within the industry.