Niche Import Co. introduces Kathi Weisbecker, General Manager

Niche Import Co., importer of wines and spirits since 1991 and located in Cedar Knolls, New Jersey is happy to announce expansion. Niche Import Co. is growing its wine and spirits business in 2011 to include new brands, new packaging, new distributors and other key business partners. President Terri Nelson has spearheaded innovations on many levels and some reorganization including below.

Kathi Weisbecker, the newest member to the Niche team, has been hired as General Manager. She brings with her 11 years experience with American Estates Wines, Inc., a boutique wine importer/distributor with broad market distribution. Prior to entering the liquor industry, she and her husband co-owned a dessert ingredient distributorship for 12 years and prior to that, Kathi was in the apparel industry as the National Sales Manager for Jessica McClintock Inc. From these experiences, she brings a keen business sense that will assist in further expansion for Niche Imports.

Niche Import Co. Mission Statement

At Niche Import Co, a woman owned company, it is our mission to form strategic partnerships with international wine and spirit producers from around the world to import, define, find and maintain distribution channels for high quality specialty brands in the US market.

We are passionately committed to achieving and surpassing both our producers’ and customers’ individual objectives through an effective collaboration of long term brand building initiatives.

We are determined to offer outstanding service and competitive pricing to our clients through a dedicated understanding of our brands, their history, the market and target end-user within each geographic region in order to give them energy, focus, and resources they require to thrive and grow.

We pledge to our customers, employees and to all with whom we do business the following: to always operate on the principles of honesty and integrity, to treat all individuals with respect and honor, and in doing so we will also strive to conduct business with organizations which share and embrace our philosophy.

Today, Niche represents, imports, and distributes an impressive range of international wine and spirit specialties.