The Bennett Lane Winery for Trade application released on Android
This marks the first ever winery app designed exclusively for the distributors and sales representatives that carry the brand nationwide.
Bennett Lane Winery is proud to announce the release of their Bennett Lane Winery for Trade application in the Android market. This marks the first ever winery app designed exclusively for the distributors and sales representatives that carry the brand nationwide.
Although there are many winery applications available in various app markets directed towards the direct to consumer market, Bennett Lane has created this app exclusively to help to stay on top of the trade and wholesale market. As a small brand from Napa Valley, they are competing against much larger brands for the mind-share of their sales reps and distributors. With this new tool, all of the sales reps carrying Bennett Lane wines can walk into sales accounts with all of the latest information on the winery's current releases, technical data, tasting notes, press reviews and winery history - all on their smartphone. In addition to this, the sales teams will have access to a chat community of other reps carrying the brand, direct contact to the winery sales director and web links to all of the distributor sites for order placement. The winery Sales Director, Antonia Quast, will also have the ability to send GPS specific push notifications to sales staff to notify them of special winery promotions and events in their area.
Randy Lynch, owner of Bennett Lane Winery notes: "We wanted to take extra steps to not just reach our direct consumers with the new world of applications, but to help create a bond with our sales reps around the country. As a small family owned winery, it is important to provide our sales representatives with the tools and information that our small staff at the winery have - along with the availability to create a trade community around the wines. As opposed to creating a one size fits all application for the brand, we have kept the end user in mind in creating specific apps for each important sales channel at the winery."
The current app is available now in the Android market. It is available here for download. https://market.android.com/search?q=bennett+lane&so=1&c=apps It will be available within two weeks in both the Apple iphone and Blackberry markets. In coming months Bennett Lane will also be releasing their direct to consumer smartphone app and their ipad app designed for an interactive tasting experience in the winery's soon to be remodeled tasting room in Calistoga.
About Bennett Lane Winery
Founded by Randy and Lisa Lynch in 2003, Bennett Lane’s off-the-beaten track location and friendly tasting room offer visitors to Napa a “secret gem” and a great way to learn about—and try—some of Napa’s best wines in a more intimate setting. Bennett Lane’s wines include: a Napa Valley Cabernet Sauvignon ($55); a limited production Reserve Napa Valley Cabernet Sauvignon, ($95); Maximus ($35)—a blend of Cabernet Sauvignon, Merlot, Syrah, Malbec and Petit Verdot—“a red feasting wine”; Los Carneros Reserve Chardonnay ($45); White Maximus, a blend of Sauvignon Blanc, Chardonnay and Muscat ($28) and a limited production Port-style Dessert Wine ($60).
Located at 3340 Highway 128, approximately two miles north of Calistoga, Bennett Lane’s tasting room is open daily from 10:00 am to 5:30 p.m. by appointment. Tours may be made in advance by calling 707.942.6684, or toll free at 1.877.629.6272. www.bennettlane.com