Robert Beynat: don't put all your eggs in China basket

Robert Beynat, chief executive of Vinexpo, warned the global wine industry to not get too taken in by the potential hype of China. Whilst it still represented one of the key growth markets it is was not the golden ticket that many have been lead to believe. Japan, he said, was still the area's biggest market and that wine investors should also be looking at markets such as Korea, Taiwan and Vietnam.

"If I had 100 euros to invest then I would not put half of them in to China. I would perhaps invest say 15 euros there, but I would also ensure I invested 15 euros in the United States and Canada, and another 15 euros in the Nordic markets and also my local market," explained Beynat.