Dry Creek Vineyard releases 2010 Fumé Blanc with QR code technology

Family winery blends history with modern touches in a newly designed package

HEALDSBURG, Calif.--(BUSINESS WIRE)--Never one to rest on their laurels, the Dry Creek Vineyard family is proud to announce the release of their flagship wine, 2010 Fumé Blanc, in a newly designed package and incorporating QR code technology on the back label for the first time.

Using a smart phone, consumers can download a QR code reader from their app store. Scanning the image immediately takes a prospective buyer to a link featuring a two-minute video of the winery family discussing the new vintage. “QR codes allow us to engage our customers in a more intimate, personal way,” comments second-generation owner, Kim Stare Wallace. “Imagine standing in your grocery isle and being transported to the vineyard where you hear directly from Dave Stare, the pioneer of Fumé Blanc in Sonoma County. That’s a very connective experience.”

The QR code is not the only change for the 2010 Fumé Blanc. Bottled in a sophisticated new package, the striking sailboat imagery reflects the family’s passion for sailing. The clear glass bottle presents a fresh, appealing look that connects to the wine’s immediate drinkability. Since 1972, the family has celebrated their Loire Valley roots crafting Sauvignon Blanc that is uniquely Dry Creek Vineyard – refreshing citrus characters and steely minerality. Never oaked aged, the wine is delicious as an aperitif or on its own on a warm summer day.

Founded in 1972 by David S. Stare, Dry Creek Vineyard is located in the heart of Dry Creek Valley, Sonoma County. The winery is known for producing some of California’s finest Fumé Blancs and Zinfandels. In addition to these “flagships,” Dry Creek Vineyard is also known for excellent Chenin Blanc, Chardonnay, Cabernet Sauvignon, and Merlot.