Chinese tourists and wine drinkers to top the charts – How to get into the action

At the China Australia Tourism Summit held in Cairns in June, some vital information was revealed about Chinese tourism and how tourism operators can share in the riches.

Chin Communications was interpreting for the event and we learnt that Chinese tourists are the number one spenders in Australia and by 2020 they will spend $6 billion in visits to Australia. One of the key messages out of the conference for me was that you have to present your attraction in Chinese Language to have a chance of sharing in those dollars. About 70% of Chinese decide on their travel on the internet – and, guess what, it needs to be in Chinese or they won’t find you. Once they arrive, details of your offering also must be in good Chinese, or they won’t value the experience.

Tourism Minister Martin Ferguson said that the Government is planning to address what Chinese tourists want and a big focus will be on improving language and cultural understanding – abilities that are currently lacking. Anyway, you can read more in our Chinwags July Newsletter: http://www.chincommunications.com.au/uploads/chinwags/ChinwagsJul11.pdf

As well as our regular economic update, we explore another thing the Chinese are taking to in big numbers – wine! Some tips to help you present your wine correctly to this lucrative market. You don’t want to risk a rejection.

If you are having your tourism materials translated – take great care – we saw one recently for “The Number One Day Tour Company in Queensland” – the translator just didn’t understand and it became “The One-Day Tour Company in Queensland”.

Hear what I’ve got to say about Chinese tourists on YouTube with a special offer to help you: http://www.youtube.com/chincommunications

About Chin Communications
Chin Communications has been Australia’s leading Chinese and Mandarin Translators and Interpreters for over a decade. Established in 1992, Chin built its reputation on outstanding language services, expert advice and going the extra mile to help clients. Chin specialises in tourism translations.

Chin Communications can assist with translation of documents of all types to Chinese and from Chinese to English: websites, marketing materials, business cards, contracts, brochures, advertisements, signage, newsletters, etc - if you are hoping to attract business from Chinese tourists and agents, you must have your materials in Chinese to have any chance of success.

If you are hosting, negotiating, presenting, training, or organising a conference, just like the Australia-China Tourism Summit, plan for success and engage the best interpreters to build your good reputation with high-quality interpreting and translation. Chin Communications's commitment is to assist Australian businesses, governments and especially tourist operators to get your important messages across accurately, consistently and on time – to help you win their trust.