South African wine in upmarket push

South African wine is going upmarket in a new initiative with independent retailers and restaurants, which aims to show the country's quality and diversity in the more premium sector.

In conjunction with Harpers Wine & Spirit, a retail sampling promotion running in 20 small chain independents, restaurants and gastropubs kicks off next week. The idea is to raise customer awareness of South African wines, outside of cheaper supermarket deals.

Part of the project will also involve research and analysis of South African wines in the UK market, a round table debate between South African partners and participating off and on-trade outlets. Don Tooth, managing director of Vergelegen; Bruce Jack of Flagstone, and a senior figure from Kleine Zalze will represent their estates.

Harpers will also publish a special South Africa issue which will focus on the country as a premium player in the UK market.

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The project is also sponsored by Glencarlou, Stella Organics and Distell.