Wine-Searcher steps up content to offer compelling new information

Wine-Searcher, the world’s leading wine website, has launched a new page design, providing valuable extra insights for wine consumers.

Wine-Searcher, the most widely used wine site in the world, has boosted its content to help wine buyers around the globe get the best deals. Wine-Searcher.com, which lists every reliable online wine merchant, attracts more than 19 million visits each year. According to Google’s DoubleClick Ad Planner, Wine-Searcher has one million unique users per month (more than any other wine-related website), who carry out 6.8 million searches on its huge database. From today, even more data is available on the site.

Visitors to a new-look Wine-Searcher will be presented with additional information on each search result page. Type in ‘2002 Dom Perignon’, for instance, and there will be not only a worldwide list of online retailers and prices, but also the scores the wine has been awarded by leading critics, awards it has won, a chart showing its price history, a link to tasting notes, an image of the label, and even a Wine-Searcher ranking showing how frequently visitors have searched for it.

The revamped page design also includes links to Wine-Searcher’s encyclopaedic information on wine regions and grape varieties – a breadth of detail which has made wine-searcher.com the first choice for wine lovers all over the world. Additionally, the information on regions and grape varieties can now be viewed according to rank. For example, type in ‘Argentina’ and a link will reveal that the most searched-for example of Argentine wine on Wine-Searcher is a Malbec produced by Bodega Catena Zapata in Mendoza.

Adon Kumar, President of Wine-Searcher, said: "Wine-Searcher has been the leading wine price search engine for more than ten years. Now we have taken an important step forward, by offering additional data to empower our users when they are searching for the best deals."

Kumar added: "We present wine buyers with all the information they need, on a single action-packed page."

In upgrading its content pages, Wine-Searcher is not only helping wine consumers to make informed decisions, it’s also assisting online wine merchants by supplying potential buyers with information about wine quality normally provided by sommeliers or experienced wine-store staff. Users save time and money by accessing content from a single free website.