Italian wines to be promoted in China

According to Italian news, Mr Pan Yongchang-President of Executive Council of Rome Municipal Imigration,President of Municipal Chinese-Italian Culture and Project Committee-is appointed as  Promotion Ambassador of Italian Wine in China Market.        
Italian wine is famous around the world. The Italian government decide to put greater effort into exporting wine to China, to enlarge the proportion of market share. Executive Council of Rome

Municipal Imigration and the Municipal Chinese-Italian Culture and Project Committee have been working on this target, accelerating economic and cultural communication btw the two countries.            

Mr Pan has registed a trade company in Shanghai, named “Yidu Pan Yong Chang International Trade Ltd”, being the agent of many Italian wines in China . It becomes one of the toppest companies that import wines from different Italian wine regions.            

Mr Pan says that he will promote wine sales in China relying on two levels of forces: the governmental and the non-governmental. He will be making plans for every year’s wine fare in different Chinese cities.