Fonton developing sales model in China

The first prototype store of “Sunshine Project” centering on “Loving Care Wine” was set up at the flagship store of French Chateau Fonton in Zhengzhou, which got support from both the Institute of Wine Culture Industry Development of the Henan Province and Henan Charity Federation. The project drew attention of the wine industry due to its new sales mode—“Award-winning We Care Buy”, consisting primarily of “Charity Consumption and Award-winning Consumption”.  

 

The project is attempting to offer the compassion by consuming wines, which will incorporate social public welfare, corporate revenue and consumers' interests into one organic entity.

 

French Chateau Fonton was founded by the French Chinese Zhu Xiaolin. The Chateau is the franchise store for imported French wines, which now has more than eight chain stores.