New Zealand & Asian market

 The China market for domestic and imported wine has been developing rapidly, and it is now becoming a fashionable drink for the wealthy and elite.

 Wine consumers in Hong Kong are mostly Chinese familiar with Western food and beverage products, Europeans and expatriates. Similar to other Asian countries, Hong Kong is primarily a red wine market.

  Demand for New Zealand wine in gradually increasing in South Korea, but suppliers face a challenge in the form of inexperienced wine consumers

  Despite the downturn, Taiwan has seen demand for wine grow substantially in the past year, making it the fourth largest Asian wine market.

 Indonesia, Malaysia, Singapore, Philippines and Vietnam have a combined population of around 450 million, with wine consumers ranging from uninitiated to sophisticated.