Hong Kong International Wine & Spirits Fair to be held

Global wine industry players will converge on Hong Kong from 3 to 5 November, 2011, for the fourth edition of the HKTDC Hong Kong International Wine & Spirits Fair.

The fair takes place in the context of some interesting shifts in consumer lifestyle choices in both mature and emerging markets. The global industry overview that it provides through the expected participation of more than 750 exhibitors in 2011 will highlight challenges and potentially profitable trends.

While Western Europe, still the dominant wine market, and the United States markets are still strong, it is the Asia-Pacific region which is growing at the fastest rate. The opening up of emerging markets has been described as a 'burning issue' by Euromonitor International.

Hong Kong's location provides the hub for New World and Old World producers to access markets with huge growth potential, with the Hong Kong International Wine & Spirits Fair as the facilitator. Euromonitor International gives compound annual growth rates for wine by volume, 2009-2014 as 8.2% for China, 21.4% for India (admittedly from a low base), 8.3% for the Philippines and 5.3% for Vietnam.

Among the well-known industry names exhibiting this year are firms from Hong Kong including ASC Fine Wines (Hong Kong) Trading Corporation Limited, Altaya Wines Limited, Jebsen and Company Limited, Jointek Fine Wines (Hong Kong) Limited, Maxxium Hong Kong Limited, Summergate Limited, Telford International Company Limited, Treasury Wine Estates and all of them playing an important role in opening up new markets for wine in Asia.