Chinese top wine professionals taste Napa Valley

By 2011-9-26 17:45:41

Beginning Monday and continuing throughout the week, the Napa Valley Vintners (NVV) nonprofit trade association is hosting 21 of the People’s Republic of China’s top wine trade and media professionals for an educational intensive on the Napa Valley. This NVV signature program for visiting wine professionals is known as Experience Napa Valley. Building on the overwhelming success of the association’s Taste Napa Valley in-market visits to China, the NVV is hosting this influential group to experience Napa Valley firsthand.

Through the week, the group will meet with more than 50 winery principals on topics including the NVV’s Napa Valley Rocks, which explores the unique attributes of soils, geology, geography, climate, history of the appellation, its leadership in land stewardship, and green initiatives like Napa Green that are leading the wine industry. Along the way they will be greeted by renowned pioneers in the valley’s wine industry along with trendsetting up-and-comers at both formal and informal gatherings, and will get out into the vineyard with the NVV’s in-field workshop known as “down and dirty.”

From cnwinenews