Victoria unveiled new wine export strategy
By 2011-9-29 15:31:44
Victoria state government has launched a new ''wine export strategy'' to take advantage of China's booming appetite for top-quality produce linked to the rise of the middle class.
Under the plan, 410 million Chinese consumers are expected to watch four 30-minute episodes of The Wine Tour on China's main TV channels, with a $200,000 contribution from Victorian taxpayers and a $400,000 contribution from Australian exporters.
Premier Ted Baillieu last night hosted a dinner to showcase Victoria's finest wines, beef, dairy and seafood, attended by business and culinary elite, including representatives from China's largest supermarket, major retailers, exporters and Australian food producers.
Mr Baillieu said the four-part television series would be used to champion some of Victoria's top winemakers, including De Bortoli, Brown Brothers, Rathbone Wine Group, Scotchmans Hill, Dominique Portet, Pfeiffer Wines, Hanging Rock Winery and Paringa Estate.
China's demand for alcohol has been growing at the fastest pace in the world, booming at an annual pace of 17 per cent in the past five years, with the domestic market now worth more than $112 billion.
Under the plan, 410 million Chinese consumers are expected to watch four 30-minute episodes of The Wine Tour on China's main TV channels, with a $200,000 contribution from Victorian taxpayers and a $400,000 contribution from Australian exporters.
Premier Ted Baillieu last night hosted a dinner to showcase Victoria's finest wines, beef, dairy and seafood, attended by business and culinary elite, including representatives from China's largest supermarket, major retailers, exporters and Australian food producers.
Mr Baillieu said the four-part television series would be used to champion some of Victoria's top winemakers, including De Bortoli, Brown Brothers, Rathbone Wine Group, Scotchmans Hill, Dominique Portet, Pfeiffer Wines, Hanging Rock Winery and Paringa Estate.
China's demand for alcohol has been growing at the fastest pace in the world, booming at an annual pace of 17 per cent in the past five years, with the domestic market now worth more than $112 billion.
From cnwinenews