Target the young people – Key to Asia market

Global wine auctions and investments will slow next year as the euro zone crisis and slowdown in the U.S. economy take their toll on the wine industry, but Asia may prove slightly more resilient, said Pancho Campo, a Spanish wine expert.

According to Campo,there is a "more positive" feeling in Asia, which he has visited eight or nine times.

"I see that there are two tiers in Asia. You have the top tier where you find fine Bordeaux Chateau and the very expensive wines, and that has been very successful," he said.

"Then you have the lower tier where you have all the cheap stuff, where you have all the wines that sell for lower than 2 euros, 1 euro. In the middle, there's the big gap."

He said that key for the future of the industry, particularly in places like Asia where the culture of wine needs to be developed, is to target the young people he termed "the millennials" -- those aged 18 and 19 -- and get them excited about wine.