Pernod Ricard launches Jacob's Creek 'Always Stay True' campaign

Pernod Ricard UK has unveiled a new campaign for its Australian Jacob's Creek brand, 'Always Stay True'.

Evolving from the existing ‘Jacob's Creek True Character' platform, the new campaign delivers a specific message about the importance of always staying true to yourself and celebrates people who share this belief.

Five weeks of TV advertising on Channel 4, Channel 5, Sky and ITV2 during prime-time TV programs, such as Jamie Oliver's Great Britain, CSI, Grey's Anatomy, I'm a Celebrity and upmarket films including Dorian Gray, will run from November 10, until December 14.

The 30 second TV ad, directed by David Deneen celebrates people who always stay true: through being genuine, knowing what's important to them, living life to the full and following their passions.

Simon Thomas, deputy managing director for Pernod Ricard UK, says: "This new campaign highlights the importance of always staying true to yourself, which for Jacob's Creek has always centred on staying true to our heritage, our values and our passion for making great-tasting quality wines.

"The five week advertising campaign will allow us to increase awareness of our premium range by specifically showcasing our premium Jacob's Creek Reserve portfolio, while deepening consumer engagement and by highlighting how the wines ‘stay true' to the character of their region".