Napa and Spainish wines increasing in Hong Kong

Despite its hot, humid climate, people in  Hong Kong have a legendary thirst for expensive red Bordeaux, but tastes are beginning to diversify.
 
The Vinexpo study noted that the Hong Kong preference for French wine over Australian is now “marginal”. The US, Chile and Spain are also enjoying growth of market share. Between 2005 and 2009 French wine accounted for around 28% of Hong Kong imports ahead of Australia’s 24% and America’s 13.7%.
In sales of highly priced bottles, however, France still enjoys a commanding lead.

“It would appear that wines from Napa, and vintage wines from Spain in general, are increasing in number. Burgundy is increasing in demand and price, but due to very low production this is not as dramatic. Tastes are certainly changing, as are investment patterns, but of course Bordeaux is still by far the most significant player.”
 
One reason for increasing interest in Spanish and American wines may be a growing number of Spanish – and American – themed restaurants. The popularity of Italian food has also helped to encourage interest in Italian wines. Most Chilean wines are priced at less than HK$100, and are popular buys in supermarkets and convenience stores.