China wine market tempting fruit for struggling Australian industry
By 2011-12-9 15:19:01
Australia's wine industry is looking to the Chinese market after being hit hard by a high Australian dollar and chronic oversupply.
In the past decade, Australia's wine exports to China have grown from $2-million in 2001 to more than $185-million in the last financial year.
But Australia still lags behind France in popularity, and the author of a new Mandarin guide to Australian wines says promotion is the key to capturing the market.
Presenter:Sen Lam
Speaker: Jeremy Oliver, Australian wine writer, author 'The 2012 Australian Wine Annual'
From www.radioaustralia.net.au
