China wine market tempting fruit for struggling Australian industry

By   2011-12-9 15:19:01

Australia's wine industry is looking to the Chinese market after being hit hard by a high Australian dollar and chronic oversupply.

In the past decade, Australia's wine exports to China have grown from $2-million in 2001 to more than $185-million in the last financial year.

But Australia still lags behind France in popularity, and the author of a new Mandarin guide to Australian wines says promotion is the key to capturing the market.

Presenter:Sen Lam
Speaker: Jeremy Oliver, Australian wine writer, author 'The 2012 Australian Wine Annual'


From www.radioaustralia.net.au
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