Vic wine shop opens in China

A Victorian wine grower has opened a wine shop in China. (Deb O'Callaghan)

A Victorian viticulturist has opened his own wine shop in a shopping complex in northeast China.

Fred O'Keefe from Kialla in the state's centre has been exporting his wine to the country for more than three years.

He expects the Chinese market will become almost 100 per cent of his business in the next two years.

"The Chinese people like to meet you face to face and by going there we'll do promotions there and probably thousands of people a day will come through the place," he said.