Wine business rises in Zhuhai

It is reported that many citizen of Zhuhai (a city of Guangdong province) choose to spend their spring holiday at wine cantinas. Appearance of different styles of wine cantinas make approves that wine business is rising in the city even before people notice. Most of them choose the style of “shop in the front and vault in the back”. These kind of cantinas also provide service of wine storage. Some also host tasting in college campuses.

The number of vintner is blowing out. Zhuhai has built an trade zone for imported wine. Imported wines from different countries only need to be put on records in the trade zone before they are sold in domestic market. There are services provided by the trade zone administration to give conveniences for vintners, so that they don't need to import wine blindly and operate their business with flexibility.

It is said that Shanghai Waigaoqiao Trade Zone is by now the biggest alcohol trade center in China, providing 40% of all imported wines of the country. Yet Zhuhai Trade Zone has great advantage of being close to HK and Macao, resulting as lower fees in many aspects, especially in storage. Therefore, Zhuhai Trade Zone is being built as the wine trade base at national level.

In 2010, the trade zone had storage with 4 million US$ in amount of value and 86 myriad liter in volume, growing by 96.8% as y-o-y rate. For last year, tendency of the growth was even stronger, not only with the bigger number of wine vintners, from 30 to 50, but also the storage amount of value and volume—surpassing 5 million US$ and 120 myriad liter, 30 more percent as link relative ratio.

Zhuhai Trade Zone now is pressing on with renovation and fitment of the internal construction area. By the end of May, it will be holding its first round International Wine Trade Exhibition.

Just before the 2012 Spring Holiday, a brand new wine accessory shop is opened in Zhuhai. So people should not downgrade the wine business in China. According to report of IWSR, China consumes 1.1 billion bottles of wine in 2011, and expected to be 1.2 billion in 2012. Wine Intelligence newest research findings show that Chinese mid-and-up level wine consumers reach to be 34 million people.