Sonoma County Vintners receive USDA grant to promote wines

The Sonoma County Vintners received a $300,000 grant from the U.S. Department of Agriculture to promote Sonoma County wines and wineries to new consumers across the country.

Sonoma County Vintners was one of 17 organizations in California to receive funding. Sonoma County Vintners was the main applicant for the grant, with Sonoma County Winegrape Commission named as a partner organization.

The funds will be used to complete Sonoma County’s brand identity work and support a regional and national marketing campaign to encourage new consumers to select wines and wineries from Sonoma County.

“In this challenging economy, harnessing external resources and developing partnerships to promote Sonoma County wines in the marketplace is an important way to offer our members even more value for their dollar,” said Honore Comfort, executive director of Sonoma County Vintners.

A second Sonoma County recipient, Bohemian Dairy in Sebastopol, received a $100,000 grant.