Shanxi Xinghuacun Fenjiu Liquor Group
Shanxi Xinghuacun Fenjiu Liquor Group Co., Ltd. was established in March 2002. It is a wholly state-owned company restructured on the basis of the original Shanxi Xinghuacun Fenjiu Liquor Group.
The company is mainly engaged in producing and managing famous Chinese liquors -- Fenjiu liquor and Zhuyeqing liquor. It owns the renowned brand “Xinghuacun (apricot blossom village)”. The company is a large-scale comprehensive state-owned enterprise of long standing reputation, and also one of the key 520 enterprises in the country and 12 authorized management enterprises in Shanxi province.
Fenyang Xinghuacun, the seat of the company, is a cradle of Chinese liquors and liquor culture. Xinghuacun has a long history of making liquors. It boasts unique geographical conditions, featuring fine groundwater resources and characteristic liquor-making microbiota. A remarkable place producing outstanding people, Xinghuacun has over 3,000 years liquor-making history, dating back to the Shang and Zhou dynasties. It produces Fenjiu liquor, a treasure handed down from ancient times, thanks to the exceptionally good natural conditions, unparalleled traditional liquor-making technologies, and the brand culture always endeavoring to do still better.
Fenjiu liquor is a typical representative of Chinese faint scent liquors. It is produced with perfect craftsmanship in a long history. It is reputed for the features of feeling soft and tasting sweet in the mouth, with long aftertaste. It enjoys high popularity, credibility and loyalty among Chinese and foreign consumers. In history, Fenjiu liquor made a name for itself on three occasions. During the Northern and Southern Dynasties about 1,500 years ago, Fenjiu liquor was advocated by Wucheng Emperor of Northern Qi Dynasty as royal liquor for the palace. It vaulted into prominence by being recorded in the History of Twenty Four Dynasties. During the late Tang Dynasty period, Du Mu, a great poet, mentioned the liquor in a poetic masterpiece through all ages, “May I ask where the restaurant is, the sheep herd boy pointed far away to the apricot blossom village.” In 1915, Fenjiu liquor won a gold medal at Panama Pacific International Exposition.
Xinghuacun Fenjiu Liquor Distillery was founded in 1949. The state-owned business has inherited the precious cultural heritage of the ancestors and kept making explorations to establish a quality management system “keeping the initiative in its own hand, learning widely from others’ strong points, carrying on quintessence, and having a style of its own.” In 1952, Fenjiu liquor was rated as a national famous liquor at the first national liquor show, to become one of the top four renowned liquors in the country. In 1963, it had the honor to win the national renowned liquor title and a gold prize at the second national liquor show. Thereafter, it was honored many times, and continued to win the national renowned liquor title in all the five occasions. The Zhuyeqing branded liquor was also rated as a Chinese famous liquor for three times in a row and won five international gold prizes. Since reforming and opening up in the late 1970s, the company has improved internal management and explored the market to continually expand business scales and comprehensive strength.
In 1986, the company won the national highest quality management prize. In 1988, it passed the product quality authentication. In 1999, it passed the ISO-9001 international standard quality system authentication. To date, the business has developed from a workshop of only 36 staff workers and a dozen of old rooms in 1949 to the present a large-scale comprehensive enterprise of 7,000 staff workers in a land of 2.3 million square meters. The company has an asset of two billion yuan, annually producing 50,000 tons quality liquor. It has an annual sale of one billion yuan, earns 20 million U.S. dollars in export, and pays 300 million yuan taxes. The company has first-class production technologies, equipment and research team. It focuses on producing and managing quality liquor, and also taps businesses in the sectors of science, technology and trade.