China beer market insights 2011

Despite its huge market size, there still remains plenty of scope for development, and China offers many new opportunities.

Average per capita beer consumption is still low at 35 litres and continues to rise. There are still large untapped rural populations but future development will rely more on raising the average value of purchases and persuading Chinese consumers (especially the growing ranks of urban middle-income consumers) to trade-up to premium products and brands. Thus the market will switch from simply achieving national and regional volume capacity, towards making a profit and developing national and regional brand share.

Although bar and club culture is growing in popularity the average Chinese consumer cannot afford the extravagance. A popular pastime in China is getting together with a group of close friends, ordering a table full of food and talking for hours. After this, they may go and sing karaoke at a KTV club. KTV is often the main activity of the night as people can easily spend upwards of four hours singing the night away. These activities often involve the consumption of several bottles of cheap Chinese beer.

Reasons to buy

•    The 2011 China Beer Market Insights report is a high level market research report on the China beer industry.

•    Published by Canadean, this 207 page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.

•    The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

•    Ideal for benchmarking total market vs retail audit and other data.

•    Canadean’s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.

•    Data is compiled by an experienced “on-the-ground” industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.