China to exhibit at LIWF

Brintex, organiser of the LIWF and Distil, has announced that China will exhibit for the first time this year at its annual trade fair in May.
 

Highlighting the event's diversity, six producers from Sichuan province will exhibit their premium spirits – never previously exported to the UK – on a pavilion hosted by the Sichuan World Trade Center within Distil.

 
They include: Wuliangye Group; Langjiu Group, Luzhou Laojiao Co, Sichuan Tuopai Shede Wine Co, Sichuan Swellfun Co and Sichuan Jian Nan Chun Group.

 
The producers are looking to secure distribution at the show with a view to targeting high-end hotels, premium restaurants (specifically Chinese), luxury retailers and supermarkets.

 
The Sichuan contingent will be accompanied by a delegation of officials, some of whom are agents in their own right, and will be at Distil and the LIWF in a buying capacity.

 
Exhibition director James Murray said: "China's presence really underpins the message of 'discovery' at this year's shows.

 
"They are joined in Distil by a new group from Hungary, showcasing the nation's favourite spirit, Pálinka, and we are delighted to have such interesting and diverse products on show.”