TOP 10 FASTEST-GROWING IMPORTED SPIRITS MARKETS

Global consumption of imported spirits grew 4.3% in 2011 versus 2010, just under 14m nine-litre cases in volume terms, according to the latest data from the IWSR.

The top 10 growth markets for imported spirits include the BRIC markets and other emerging markets such as Mexico, Poland, the Ukraine and Chile, as well as mature markets such as Germany and the US.

The emerging markets are experiencing growing affluence and the development of a middle class. This also allows greater penetration of imported spirits to all regions and the on-going development of the markets.

Whisk(e)y was the largest growth imported spirits category globally, selling 5.4m more cases in export markets in 2011 than in 2010. Whisk(e)y was the largest growth category in Russia, Brazil, India, Mexico and Poland. In many markets consumers are seeking a new taste profile and are switching from white to brown spirits.

Vodka is the second-largest growth category globally. In the US, vodka’s huge growth has continued, driven by new flavours.

Global sales of imported spirits took a dip in 2009 due to the global economic crisis, but volumes recovered in 2010 and have maintained healthy growth.

Using the IWSR figures, we chart the top 10 largest growth imported spirits markets

All volume figures in: ‘000s 9-litre cases (Vol)