Chinese wine market boom to continue

China will continue to dominate growth in emerging market wine sales over the next five years, according to Euromonitor International.

China is set to account for 90% of the rise in wine volume sales across the so-called BRIC nations – Brazil, Russia, India and China – up to 2016, according to Euromonitor figures. Wine sales in China will rise by 17% per year over the next five years, the market research group has forecast.

“80% of the gains in China will be for red wine,” said Euromonitor researcher Spiros Malandrakis, who delivered a snapshot presentation on emerging wine markets at the London International Wine Fair conference yesterday (21 May).

Malandrakis told attendees: “Consumers in the West are chronically unemployed and getting old. Consumers in the BRICS are young and aspirational, and the gap is getting wider.”

Other non-BRIC countries pegged for strong wine volume growth in the next five years include Nigeria, Ukraine and Poland, he said.