University develops scale to work out what wines drinkers actually like

Most winemakers rely on whether their bottle wins wine show medals to decide if their wine is a hit or not.
But recent university research has found that what consumers actually like could be getting missed in the formality of wine shows.
Associate Professor of Perceptual Psychology at Charles Sturt University, Anthony Saliba, says he found a lot of wine makers were getting low scores at wine shows, yet the wine was still commanding a good price and selling well at the cellar door.
He says his university has developed a scale to capture what consumers like, which could offer more innovation than wine shows.
"(Wine shows) That's really good at telling you how close your wine is to the archetypal examples or the archetypal styles that we've been making in Australia," he said.
"However, what it does potentially miss is that if your wine doesn't quite fit into that, maybe it doesn't fit into that because it's a new style and it may be a new style that consumers like or don't like.
"In the case that they like it, that information is currently not provided at wine shows."