Villa Maria launches Mandarin website
By 2012-11-12 15:59:42
Villa Maria Estate has unveiled its fully translated Mandarin website in China recently at anonline launch event through the social media platform, Weibo ( China’s equivalent of Twitter), a first for Villa Maria and for New Zealand wine in China.
After having successfully launched a Mandarin mobile site in May coinciding with their 50 vintage celebration events in China, the iconic New Zealand wine brand has now launched its first fully translated website. With 538 million internet users in China with over half active on Weibo, being seen online is a critical for any brand serious about building their presence in China.
The Mandarin website is only one element of Villa Maria’s digital strategy in China. While showcasing their exceptional vineyards and award winning wines, it keeps consumers, trade and media updated with local content and integrates market specific social media channels such as Weibo (VillaMaria中国). Villa Maria’s newly released 2012 vintage also carries a QR code sticker which directs users to their Mandarin mobile site and gives them the opportunity to join Villa Maria’s 50th vintage celebrations by submitting a congratulatory message.
The 100% New Zealand owned company is placing a high degree of effort into the Chinese market, as it is their most rapidly growing region. In 文章来源中国酒业新闻网2010, Villa Maria appointed their first dedicated Asia market manager and in 2011 they appointed their first China based employee reflecting their commitment to growing the presence of New Zealand wine and Villa Maria in this fast growing market.
Villa Maria has exported to China since the inception of Summergate Fine Wines and Spirits in 2000 and was the first brand they carried. Summergate has grown rapidly over the past thirteen years and have built the enviable reputation for quality wines and service.
About Summergate
Summergate was established in 1999 to import, distribute and market some of the world’s greatest wines to the Chinese market. Summergate represents exclusively more than 60 wineries from 12 countries around the world.
These wineries include Kressmann, Allegrini, Bouchard Pere et Fils, Perrin et Fils, Hugel et Fils, Champagne Pol Roger, Vina Concha y Toro, Delicato Family Vineyards, Yalumba, Villa Maria Estate and Fairview. In addition Summergate is the sole importer and distributor of the Perrier and Vittel French mineral water brands in China. With offices in Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Hangzhou, Shenyang, Qingdao, Xiamen, Sanya, Macau and Hong Kong, Summergate serves the entire market and distributes and markets wine to major food & beverage operators across China.
After having successfully launched a Mandarin mobile site in May coinciding with their 50 vintage celebration events in China, the iconic New Zealand wine brand has now launched its first fully translated website. With 538 million internet users in China with over half active on Weibo, being seen online is a critical for any brand serious about building their presence in China.
The Mandarin website is only one element of Villa Maria’s digital strategy in China. While showcasing their exceptional vineyards and award winning wines, it keeps consumers, trade and media updated with local content and integrates market specific social media channels such as Weibo (VillaMaria中国). Villa Maria’s newly released 2012 vintage also carries a QR code sticker which directs users to their Mandarin mobile site and gives them the opportunity to join Villa Maria’s 50th vintage celebrations by submitting a congratulatory message.
The 100% New Zealand owned company is placing a high degree of effort into the Chinese market, as it is their most rapidly growing region. In 文章来源中国酒业新闻网2010, Villa Maria appointed their first dedicated Asia market manager and in 2011 they appointed their first China based employee reflecting their commitment to growing the presence of New Zealand wine and Villa Maria in this fast growing market.
Villa Maria has exported to China since the inception of Summergate Fine Wines and Spirits in 2000 and was the first brand they carried. Summergate has grown rapidly over the past thirteen years and have built the enviable reputation for quality wines and service.
About Summergate
Summergate was established in 1999 to import, distribute and market some of the world’s greatest wines to the Chinese market. Summergate represents exclusively more than 60 wineries from 12 countries around the world.
These wineries include Kressmann, Allegrini, Bouchard Pere et Fils, Perrin et Fils, Hugel et Fils, Champagne Pol Roger, Vina Concha y Toro, Delicato Family Vineyards, Yalumba, Villa Maria Estate and Fairview. In addition Summergate is the sole importer and distributor of the Perrier and Vittel French mineral water brands in China. With offices in Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Hangzhou, Shenyang, Qingdao, Xiamen, Sanya, Macau and Hong Kong, Summergate serves the entire market and distributes and markets wine to major food & beverage operators across China.
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From 中国酒业新闻网