Successful ProWein Concept is exported to China: New Trade Fair “ProWine China” in Shanghai from 2013
Messe Düsseldorf Group, Organiser of the Leading fair ProWein, and China International Exhibitions, a member of Allworld
Exhibitions and Organiser of FHC China, agree Cooperation
The collaboration launched with the extremely successful ProWine Tasting Zone at FHC China 2012 is now to be exceeded as
from 2013. 13 to 15 November 2013 will see ProWine China held for the first time now, at the Shanghai New International
Expo Centre (SNIEC). The trade fair will be held every year in parallel to FHC China in terms of dates and location and
will be aimed at trade visitors from throughout China. The contractual partners here are Messe Düsseldorf Shanghai and
China International Exhibitions a member of Allworld Exhibitions Network. They will organise and hold ProWine China
cooperating in partnership.
“We are delighted and very much look forward to the cooperation,” says Hans Werner Reinhard, Deputy Managing Director of
Messe Düsseldorf and Chairman of Messe Düsseldorf Shanghai. “Messe Düsseldorf Shanghai and China International
Exhibitions are joining forces to implement the successful concept of Düsseldorf ProWein under the brand name ProWine
China and thereby establish the leading wine fair in China. The Chinese consumer market is based on domestic production
but is increasingly opening up to the variety of international wines. Retailers in China need an event to help them serve
this parallel demand – and ProWine China does just this“.
Brendan Jennings, General Manager, China International Exhibitions, an Allworld Exhibitions member commented: “This
cooperation with Messe Düsseldorf is a significant milestone in the development of the wine market and wine marketing in
China. ProWein is without doubt the largest wine show in the world and by combining with FHC, China’s most important and
longest running business event for the global food and hospitality sector in Shanghai, we can offer the international wine
industry an immediate guaranteed platform. The wine industry, both international producers and Chinese buyers have long
been confused by the many small scale wine events taking place in cities throughout China. With ProWine China we have the
world’s strongest brand combined with FHC, bringing together the widest range of wine producers from more countries than
has ever been witnessed before in China and therewith creating an exhibition that is of a scale large enough to draw wine
buyers from all over the country and right across all of Asia.”
Chinese and International Suppliers Present
The former wine hall “Wine & Spirits” at FHC China is now to become the larger ProWine China. ProWine China will offer
both international and domestic producers of quality wines and spirits a platform, thereby giving Chinese retailers and
importers a comprehensive overview and the chance to make productive business contacts. A varied supporting programme
consisting of tastings and seminars will supplement the event.
Information Stand at ProWein Düsseldorf
For international wine and spirits suppliers wanting a presence on the Chinese market ProWine China will be the ideal
platform. At Düsseldorf ProWein from 24 to 26 March 2013 interested producers will be able to gather information on
participation options at ProWine China from an information stand located at Entrance Nord/North. From December 2012 all
information will also be available online at www.prowinechina.com and www.prowein.com.
About ProWein and Messe Düsseldorf: ProWein is the leading international trade for wines and spirits and a date not to be
missed for anyone active on the international wine and spirits market. At the next event from 24 to 26 March 2013 more
than 4,000 exhibitors from some 50 nations will be presented in Düsseldorf at yet another fully booked event. Over 40,000
trade visitors are expected from throughout the world. ProWein is the international meeting point for the wine and spirits
sector and as文章来源华夏酒报 a pure trade event brings together experts from both the supply and demand side of the sector.
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