走近安徽古井

    安徽古井贡酒股份有限公司是中国酿酒界的知名企业，全国轻工行业的骨干企业，中国第一家白酒上市企业，自1989年以来该公司各项经营业绩一直稳居白酒界前列，连续多年进入中国企业500强行列，并位列中国白酒工业百强企业前十名和经济效益十佳企业名单。其拳头产品古井贡酒是中国老八大名酒之一，自曹操向汉献帝晋献九酝春酒，已有1800多年的历史，并先后获得中国驰名商标、中国原产地域产品保护、国家首批“三绿工程”畅销品牌等重大荣誉称号。她以“色清如水晶、香纯如幽兰、入口甘美醇和、回味经久不息”的独特风格，四次蝉联全国白酒评比金奖，荣获轻工部质量大赛金奖和出口产品金奖，是巴黎第十三届国际食品博览会上唯一获金奖的中国名酒，被世人誉为“酒中牡丹”。2005年9月更被中国食品工业协会白酒专业委员会首批授予象征着中国高档白酒的“金字招牌”——“纯粮固态发酵白酒标志证书”。目前古井系列酒形成拥有以两大香型（浓香型、兼香型）为主、四大品牌（古井贡牌、古井牌、野太阳牌、老八大牌）、从60度到30度不同酒精含量和高、中、低不同价格档次的完整产品体系，其中古井贡牌和古井牌系列产品是公司白酒类主导产品。1999年，经国家工商行政管理局认定，“古井贡”为中国驰名商标。2005年，“古井贡”品牌价值经权威机构认定，品牌价值为54亿元，企业的美誉度和忠诚度得到不断提升。2006年，古井贡又以强大的品牌支撑力，位居“中国100最具价值驰名商标”安徽入选品牌第一位。

    古井在历史上它曾创下了五个“中国酒界之最”：一是人工老窖的研制成功，打破了白酒界“百年老窖出好酒”的神话；二是“降度降价”的经营革命，拉开了白酒界向市场经济过渡的序幕；三是“五年陈酿”、“十年陈酿”古井贡酒的推出，开辟了白酒界以酒龄出酒的先河；四是“双赢战略”的实施，创造了工商联手共建白酒市场的先例。五是创新传统白酒风味，推出市场新宠“淡雅型”白酒。这些创举不仅促使中国白酒提高了生产酿造技术，适应了市场需求，推动了中国白酒营销的发展，也加快了中国白酒“优质、低度、营养”的发展趋势。

近年来，古井人继续贯彻“全面提升，振兴古井”发展方针，突出强化现代营销转型，提升内部管理水平，在进一步做大做强白酒的同时，积极寻求新的经济生产点，调整产业结构，深度拓展农副产品深加工等项目，努力实现传统产业升级与再造。

 

 

    Anhui Gujing Distillery Company Limited is a will-known liquor- making factory throughout the country. Its leading product, Gujing Tribute Liquor, is one of the 8 most famous Chinese liquor products with a history of over 1800 years. For its unique style of “being limpid like a crystal, fragrant and pure like a secluded orchid, tasting mellow and refreshing and with prolonged aftertaste”, Gujing Tribute Liquor has won, for 4 times in succession, the gold prize medals running at 2nd, 3rd, 4th and 5th National Appraisal of Liquor Products, the Gold Cup Prize at the Quality Contest of Alcoholic Beverage held by Ministry of Light Industry, and the gold medal of National Export Products of Light Industry. And it was the only Chinesefamous liquor product, which won the gold medal at the 13th International Food Fair in Paris, so the public as the Peony of Liquor praises it. The Gujing liquor series, including one flavour-type (rich fragrance), two great brands (“Gujing Tribute” brand and “Gujing” brand) and five major grades (high-grade, medium-grade, low-grade and the like), have received the titles of “ recommended goods” from China’s Consumer Association since 1992.

    The total asset of the company RMB 1,598,130,000,the annual production value is RMB 500,000,000.The company has 6000 staff and workers now. In 1996, 60,000,000 shares of Gujing Distillery—A and 20,000,000 shares of Gujing Distillery—B appeared on the market one after one in Shenzhen of China, and this could provide more than RMB 400,000,000 for Gujing Group. With the shares’ reputation value of more than RMB 400,000,000. Gujing Distillery Co., Ltd. of Anhui has, for many times in succession, entered in the rank of the 500 largest industrial enterprises in terms of profit and tax since 1989. The company has always been ranked among the first 3 enterprises in business operation in the white spirit sector throughout the country. The “Gujing Tribute” was regarded by文章来源中国酒业新闻网 China’s Administration of Industry &Commerce as the title of “well-known brand”, which was among the first 19 in the of ‘03 the most valuable trademarks of China with the brand value of RMB 3,738,000,000.

    The company always puts it as the highest goal to attribute to the improvement of living standard of the Chinese people. The spiritual impetus of the Gujing people has always been to transcend others boldly and to seek the most remarkable methods of working. In the pioneering period, Gujing once created four foremost achievements in the white spirit sector of China, all of which were to succeed in developing the “artificial cellarage”, to lower price by reducing alcohol content in the whole country in 1989, to prepare white spirit according to age and to launch the products of 10 year yeast product, 5 year yeast one, and to carry out “ double winning strategy”, which is to develop the market together by industrial and commercial enterprises.