The U.S. Drinks Conference is scheduled for a return engagement on October 14, 2008 in London at the Marriott Marble Arch Hotel. Sponsored by Brand Action Team, Next Level Marketing and MHW Ltd., the 2008 conference will feature presentations on the American alcoholic beverage market structure and three-tier system and candid case histories with quantified results of how spirit, wine and beer brands have successfully penetrated the market.

Speaking at the conference will beRudy Ruiz, EVP of Southern Wine and Spirits, the largest distributor in America will be speaking on aligning supplier and distributor needs. Patrón Tequila’s Chief Operating Officer John McDonnell is set to share the inside story and marketing strategies that have driven the brand’s remarkable growth in the U.S. as well as share plans for Patrón’s international expansion.

Ruiz and McDonnell will join other speakers including Roy Danis, President of AV Brands, Bill Earle, President of National Assn. of Beverage Importers, John Beaudette, President of MHW Ltd., Mike Ginley, President of Next Level Marketing and Jeff Grindrod and Steve Raye, Managing Partners of Brand Action Team.

Details and registration for the conference can be found at www.USDrinksConference.com or by calling 001 860-676-7900 in the U.S.

The conference organizers are:
MHW Ltd., the premier provider of national import services including regulatory compliance, transportation, logistics, warehousing, reporting, billing and collection. MHW also provides distribution and sales services in key US markets. Visit www.mhwltd.com.
Next Level Marketing is a nationally recognized marketing and promotion agency specializing in management of promotional marketing teams as well as training and custom market research for the on-trade. Visit www.nextlevel.com.
Brand Action Team provides marketing strategy and support programs with a focus on practical and efficient spend of marketing resources for maximum impact at the on and off trade.