Vinotherapy (Wine Therapy): Taking the Romance of Wine to a Whole new Level(1)
Many of us have no idea what Vinotherapy is. I for one, imagined myself sprawled out on a chez lounge in the middle of a dimly lit cellar. While my therapist listened attentively to my emotional rollercoaster ride of the day, she would compassionately nod her head while pouring my glass full of Gran Reserva held firmly in my own hand, a tissue to wipe away my tears held firm in the other. I then wondered if vinotherapy described a new magical wine that can cure all of my fears and frustrations. A wine so astounding that with little sip, I’d be healed, spending my newfound days with happy grin pasted on my face. Unfortunately, neither of my theories were accurate, however, I wasn’t far from the mark either.
Although there is no one agreed upon definition of vinotherapy, Robert McIntosh of The Wine Conversation has a fabulous definition in his article on Vinotherapy:
Wine Therapy (Oenotherapy, Vino Terapia, … etc.) claims to take the health benefits of wine to a new level by slapping them on your face, rubbing them on your skin or reducing them to a pill format that you can swallow without having to swirl.
This is the crème de la crème luxury for wine lovers. It takes your adoration of wine to a whole new level as you both sip and bath in your favorite Cabernet Sauvignon, caress your baby smooth skin after a Chardonnay exfoliant or sigh in relaxation as grape pulp oil is delicately rubbed into your previously rigid muscles.
However, prior to this year, I was ignorant to such extravagances. I figured wine should ideally be aimed inside the mouth, rather than all over my body. But by the beginning of January, my education into the methods and philosophies of vinotherapy was fully underway when I received my first ever wine facial, right in the middle of Essencia do Vinho, a bustling wine fair in Oporto, Portugal. Imagine my face covered in a thick Merlot mask as hundreds of people pass by looking at me in both grotesque fear and jealousy. For those single female wine lovers out there, let me emphasis how guys just love seeing you cute woman with an inch of purple grape paste smeared all over your face. “Hey baby, what vintage is that your sporting?”
This was followed, not two weeks later, with a brief tour of Marques de Riscal’s vinotherapy spa. And sadly, although they had invited me for a treatment, our lunch went well past the time of my appointment. And although the food was worth the experience, I wasn’t happy that it interfered with a girl’s “must have” spa treatment. Even I was willing to pass up the restaurant’s chocolate souffle for a deep Tempranillo massage, but alas, it was just not meant to be.
Finally, my Vinotherapy education was topped off with a two hour session last month at the newest vinotherapy spa in Spain. Having been invited several times to visit both their hotel and spa, I finally took them up on their offer to enjoy an afternoon of pampering.
