Global Market Review of Champagne - Forecasts to 2012(1)
By 2009-3-12 17:16:20
After a few years of turmoil, with major houses like Mumm/Perrier-Jouët, Lanson and Taittinger all changing hands, the period from 2006 to 2008 has been a relatively quiet one for the Champagne industry. But the peace has not lasted long.
The period has witnessed a continuation and acceleration of international sales growth, with 2006 and 2007 both recording double-digit value increases for exports. Even the generally stagnant French market has shown some healthier signs.
But the impact of the global economic downturn is reversing some of that growth in late 2008. As Champagne’s major markets slide into recession, the sector’s fortunes are taking a turn for the worse, with key markets like France, the UK and the US particularly badly affected.
The big question is how long the gloom will last and how sharp the declines will be. just-drinks does not expect the 2008 sales figures to make particularly happy reading, but things are very likely to get even worse during 2009, when rising unemployment and falling disposable income will make a greater impact on sales. The decline will only be arrested during 2010, and the global market will struggle to return to 2007 levels within the lifetime of this report.
This 2009 edition of just-drinks' popular global market review of Champagne outlines the issues facing the industry and we completely revise and update our market estimates - taking into account the recent downturn and likely continuation into 2009.
How will Champagne fare over the short-term future? Find out with this 2009 edition - the most up-to-date source on what's happening with the sector on a global basis.
Chapter 1 Introduction
Here we paint the picture for what may be around the corner for the sector. It's not all doom and gloom as we report that Champagne's supply side is moving in the right direction, raising yields is helping stocks, and the region is doing ever more to protect the Champagne name.
Chapter 2 The markets
As the effects of the global economic downturn begin to bite, 2007 will be seen - at least for the next few years - as a high-water mark for Champagne sales around the world. Since 2002, export volumes have surged from 112.3m bottles to top 150m bottles in 2007. Meanwhile, value has outstripped that impressive growth rate to leave the average bottle price for exported Champagnes at nearly EUR16.
This chapter provides market-by-market analysis for Champagne, for France and every major export market, with shipment values and volumes from 2002 to 2012 (%, millions of bottles and EURm's value) for every key market.
The chapter carries quotes from key executives from the sector, all of which were interviewed by just-drinks for this edition:
“All the markets are not on the same level of maturity,” says Paul Bamberger, managing director of Vranken Pommery Monopole. “So for the Champagne business, yes, some mature markets may decline or be at the same level, but others will be booming. That’s why we are very confident in the Champagne business in the mid- to long-term level.”
The period has witnessed a continuation and acceleration of international sales growth, with 2006 and 2007 both recording double-digit value increases for exports. Even the generally stagnant French market has shown some healthier signs.
But the impact of the global economic downturn is reversing some of that growth in late 2008. As Champagne’s major markets slide into recession, the sector’s fortunes are taking a turn for the worse, with key markets like France, the UK and the US particularly badly affected.
The big question is how long the gloom will last and how sharp the declines will be. just-drinks does not expect the 2008 sales figures to make particularly happy reading, but things are very likely to get even worse during 2009, when rising unemployment and falling disposable income will make a greater impact on sales. The decline will only be arrested during 2010, and the global market will struggle to return to 2007 levels within the lifetime of this report.
This 2009 edition of just-drinks' popular global market review of Champagne outlines the issues facing the industry and we completely revise and update our market estimates - taking into account the recent downturn and likely continuation into 2009.
How will Champagne fare over the short-term future? Find out with this 2009 edition - the most up-to-date source on what's happening with the sector on a global basis.
Chapter 1 Introduction
Here we paint the picture for what may be around the corner for the sector. It's not all doom and gloom as we report that Champagne's supply side is moving in the right direction, raising yields is helping stocks, and the region is doing ever more to protect the Champagne name.
Chapter 2 The markets
As the effects of the global economic downturn begin to bite, 2007 will be seen - at least for the next few years - as a high-water mark for Champagne sales around the world. Since 2002, export volumes have surged from 112.3m bottles to top 150m bottles in 2007. Meanwhile, value has outstripped that impressive growth rate to leave the average bottle price for exported Champagnes at nearly EUR16.
This chapter provides market-by-market analysis for Champagne, for France and every major export market, with shipment values and volumes from 2002 to 2012 (%, millions of bottles and EURm's value) for every key market.
The chapter carries quotes from key executives from the sector, all of which were interviewed by just-drinks for this edition:
“All the markets are not on the same level of maturity,” says Paul Bamberger, managing director of Vranken Pommery Monopole. “So for the Champagne business, yes, some mature markets may decline or be at the same level, but others will be booming. That’s why we are very confident in the Champagne business in the mid- to long-term level.”
From marketresearch.com