Regal Life Announces Grand Opening of Another AWA Wine Flagship(2)

            Eric Wildstein, CEO of Regal Life, said, "Travel services in Zhuhai
            yielded tourist revenue of 45.6 million Yuan ($6.66 million) during
            the recently completed Spring Festival holiday, an increase of 10.94
            per cent over last year. The municipal Tourism Administration also
            announced that 799,500 visitors spent 417 million Yuan ($60.88
            million) during the seven-day Spring Festival holiday, rises of 8.81
            and 10.03 percent respectively from last year. So, having another
            flagship store located in this booming tourist destination will help
            AWA gain additional branding and market exposure."
            The AWA Wine network now comprises of 17 corporate-owned and
            franchised locations throughout China that is servicing a strong and
            growing membership base of over 50,000. The newly established Regal
            Life-AWA wine joint venture will lead to the opening of additional
            corporate-owned AWA Wine locations in China and the development of
            an improved IT infrastructure to enhance backend administration,
            sales and logistics support. AWA anticipates that, with the proper
            funding, it will expand its network to 100 AWA Wine Club locations
            and 1 million active AWA Wine Club members by 2013.
            China Wine Marketplace
            According to a Feb 2, 2009 Financial Post article, British firm IWSR
            conducted a study which projected that Russia and China will account
            for 58% of the growth in wine consumption in 2009. With current
            annual China's consumption of wine at only about a half-liter per
            capita compared to the current world average of 3.5 liters per
            capita per year, there is huge potential market growth for the
            imported wine industry in China. Wine consumption in China has
            exhibited annual growth rates in excess of 8% over the past several
            years and is projected to exceed 1 billion bottles in 2011. Industry
            experts say China may become the World's eighth largest wine
            consumer by 2012.