Maxxium restructures post Beam & Edrington alliance; Erik Juul-Mortensen to step down – 16/03/09(2)

"I am very proud of what my team has achieved since the creation of Maxxium Global Travel Retail in 2005"

Erik Juul-Mortensen President Maxxium Global Travel Retail

Maxxium Travel Retail in Europe and the alliance markets in Asia Pacific will have full responsibility for the brand building and distribution of the Beam Global Sprits & Wine and The Edrington Group portfolios of brands in the duty free and travel retail channels.

In addition, they will also distribute a number of the third-party-owned brands, currently distributed by Maxxium GTR.

“We are delighted with this new alliance between Beam Global Spirits & Wine and The Edrington Group,” commented Tim Patterson, Director Duty Free and Travel Retail, The Edrington Group, on behalf of the Beam Global and Edrington Alliance.

“There are great opportunities for us to continue the strong growth of our brands in both domestic and duty free markets; the creation of MTR, our European JV, will position us as a key supplier of leading travel retail brands.

In a prepared statement, Maxxium Global Travel Retail President Erik Juul-Mortensen added: “I am very proud of what my team has achieved since the creation of Maxxium Global Travel Retail in 2005. The team has worked with tireless energy, creativity and enthusiasm and has delivered excellent results year-over-year. We have had the pleasure of working with some of the most creative retailers and operators in the world and ultimately we have enjoyed substantial increases in the sales of our portfolio of premium brands.

“Some of the individuals who are part of the Maxxium GTR team will be transferring to the new Beam Global Spirits & Wine and Edrington alliance.

“I am confident that they will continue to build on our track record of success and further strengthen the excellent relationships with our customers. I thank all members of the Maxxium Global Travel team for their dedication, service and contribution to our success over the years. I wish each and every one of them the very best for the future.”