New Wine Consultant Adds Asian Flair To Singapore Airlines' Wine(1)

            Singapore Airlines is proud to welcome the first Asian Master of
            Wine Jeannie Cho Lee to its distinguished panel of wine experts.
            Lee is co-founder of the Fine Wine School in Hong Kong, where she
            continues to lecture. She also lends her expertise, judging in
            various international and regional competitions including Decanter
            World Wine Awards, International Wine Challenge, Wines of the
            Pacific Rim, and the Royal Adelaide Wine Show.
            Apart from teaching and judging, Lee is a bi-monthly wine columnist
            for Decanter (Hong Kong/China edition), Noblesse and Baccarat
            magazines. She is also currently working on a book on wine and Asian
            cuisine, which will be launched in September this year.
            "We are pleased to welcome Jeannie onboard. She's highly respected
            among the wine circles as a consultant, judge and educator. She also
            brings with her an Asian perspective and palate to our tasting
            sessions," said Mr Yap Kim Wah, Singapore Airlines' Senior
            Vice-President Product & Services.
            "I was especially thrilled joining the panel along with Steven
            Spurrier and Michael Hill-Smith because I've known both of them
            professionally for many years. I know of their reputation within the
            wine industry, I know of their tasting ability, I've judged with
            them before. I know the standards for the Singapore Airlines' Wine
            Panel is incredibly high, so I feel very excited and pleased to be
            joining the group," enthused Lee.
            Born in South Korea, Lee moved to the United States at a young age.
            But it was at Oxford University in the United Kingdom where she
            spent her junior year that sparked her interest in wine.
            Her passion for wine continued through her Master's degree in Public
            Policy from Harvard and upon her university graduation, she attended
            the Windows on the World Wine School in New York City. Her keen
            interest in wine led her to obtain the Wine & Spirits Education
            Trust Diploma in 1998.
            Two years ago, Lee made a name for herself when she became the first
            Asian in the history of the Institute of Masters of Wine to pass the
            notoriously difficult exams, which involve four days of rigorous
            theoretical exams, and blind wine tasting sessions. As an indication
            of just how challenging these exams are, only 276 people worldwide
            can lay claim to the Master of Wine title.