TASTE the world in India – food and drink mega show in Mumbai(1)
September 2009, Mumbai: Informa India and Paris-based ProMeeting, co-organisers of the successful India International Wine Fair (IIWF) in March 2009, have announced the launch of TASTE 2010. This business focussed trade exhibition for the food, drink and hospitality industries will take place at the Bombay Exhibition Centre in Mumbai from 28th to 30th January 2010. Already being referred to as the largest and most diverse gathering of global produce in the food and beverage sector, TASTE will showcase products from around the world along with fresh ideas from India.
TASTE is supported by Sopexa and UBIFRANCE in addition to the Austrian Wine Marketing Board & Trade Commission, the Chile India Chamber of Commerce, Ministry of Agriculture, Bulgaria, the American Association for Promotion of Wine & Spirits (APVSA), Wines of South Africa (WOSA), Regional Government Body - UK and the Dubai Export Development Corporation. Support from these bodies ensures larger country pavilions at TASTE and direct benefits for participating exhibitors.
Innovation, Choice, Education
In a recent buyer survey conducted by the organisers, in association with knowledge partners from the retail industry, it was found that buyers in India are most likely to visit TASTE to source ideas new to the market, from both the international and national fronts. In response, the organisers are flying in specialists from London, who are seen as the best in the field of wine tastings and food and wine pairings. Similar educational and experienced innovations are in the process of being arranged.
Four shows under one roof
TASTE is a successful evolution of the already established India International Wine fair held earlier this year. The event brings together the best in the world of food, drink and hospitality. In recognition of the unique nature of buyers and their sourcing needs, TASTE is spread over 4 shows – the India International Wine Fair, the India International Spirits Fair, the India International Food Fair and the India International Hospitality Fair. Each Fair has a host of conferences, workshops and interactive buyer sessions accompanying it, to offer visitors a diverse range of products from India and around the globe. It will bring under one roof, producers, exporters and marketers from airlines, hotels, restaurants and bars, on the hunt for new products to add to their range.
National TASTE Week
The three-day TASTE show will be preceded by a host of pre-show food and drink related events starting from 25th – 30th January 2010. • Key buyers from across the subcontinent will take part in live cooking demonstrations on the lines of ‘TASTE of France’, ‘TASTE of Spain’ and more. • NDTV Goodtimes celebrity chef – Manju Malhi will be conducting live cooking sessions with 6 talented chefs throughout the show. • Supermarket buyer for UK stores – Angela Mount will conduct a workshop on ‘Retailing in India’ for food & beverage retailers, producers and importers. • UBIFRANCE will be showcasing an exclusive pavilion for Hospitality Equipment.
TASTE Summit
The high-level TASTE Summit, features industry leaders and addresses key industry
