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2007中国酒业年度推荐经济人物
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2007中国酒业最具竞争力的推荐产业之都
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主办单位:华夏酒报社

官方网站:中国酒业新闻网

承办单位:北京华夏酒报传媒广告有限公司

 活动时间

2007年11月,活动筹备阶段;

2007年12月,新闻调查活动启动阶段;

2007年12月—2008年1月,新闻调查、读
者推荐、评价阶段;

2008年2月,发布入围名单、网上投票阶段;

2008年3月,峰会召开和调查结果发布阶段。

 调查范围
2007年度表现突出的酒类生产企业、经销商;
行业中表现突出的管理者和经营者;
将酒业作为重点支柱产业的城市。
 联系方式
联系地址:北京市西直门外大街110号
418室(100044)
联系电话:010-68316978 68316979
传真:010-68311896
会议联系:孙文东 13356970019
会议联系:李洁  13718375576
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现在位置:中国酒业新闻网 > Tasting
Thousands turn out for Sonoma County wine barrel tasting
华夏酒报·中国酒业新闻网  作者:BRETT WILKISON  编辑:zhou li  时间:2010-3-16 15:44:48   订阅邮箱快讯

Kevin Robinson traveled more than 500 miles from Orange County this week to taste Sonoma County wines, but his friends from Nashville did him one better.

For their sixth consecutive year, the friends flew 2,000 miles to participate in the second and final weekend of this year’s Wine Road Barrel Tasting.

The group of eight was among the thousands of wine aficionados who descended upon tasting rooms in the Dry Creek, Russian River and Alexander valleys over the weekend to sample future vintages of more than 100 wineries.

For many, the event, now in its 32nd year, has become a tradition.

“Without question, we’ll be coming back next year,” said Robinson, 45, who was marking his fourth consecutive year at the tasting.

The festive event, which included food, wine and entertainment at many tasting rooms, drew large crowds for the second weekend, organizers said.

Overall, as many as 24,000 people may have participated this year, estimated Beth Costa, the head organizer. A final count will be available next weekend, she said.

Last year, 21,000 people participated.

As in years past, this year’s $30 ticket price and the event’s widespread advertising continued to attract young wine drinkers to the tasting, winemakers reported.

Those so-called millennials, in age from 21 to 31, tend to buy less wine than the older crowds of years past, said winemaker Clay Mauritson of Mauritson Family Winery in Dry Creek Valley.

But they also represent an encouraging trend for the industry’s future, he said.

“They aren’t sitting in the bar somewhere watching basketball and drinking beer,” he said. “They’re making the conscious decision to go out and go barrel tasting. So the positives outweigh the negatives.”

Whatever their age, for many barrel tasters the event’s appeal lies in the rare glimpse into winemaking and the chance to talk with winemakers.

Laura O’Hanesian of Healdsburg, who was wrapping up her tasting Sunday with her husband, John, at Truett Hurst Winery on Dry Creek Road, said that close-up experience keeps bringing her back every spring.

“I’ve been doing this event since I was able to legally drink,” said O’Hanesian, now 48 and a marketing manager for White Oak Vineyards and Winery in Alexander Valley. “It’s a fun time to go to local wineries and say, ‘Way to go! These taste great!’”

Costa said such exposure pays off, especially for smaller wineries, which often are able to sell out their inventory of future vintages over the course of the event.

The barrel tasting is “so much more than kids and limos,” Costa said. “If you’ve been coming for years, it’s because you appreciate talking to a winemaker about his wine. It’s a personal experience that way. You really get to know who you’re buying from.” 

来源:THE PRESS DEMOCRAT
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