But having the holiday fall on a Monday, as it does this year, is especially good for business, according to many restaurateurs.
“Monday is the best day you can have Valentine’s Day on, because you end up with a strong weekend plus the carryover on Monday,” which is traditionally a slow night, said John Brandt-Lee, chef-owner of Avalon Restaurant in West Chester, Pa.
The National Restaurant Association said Wednesday that 70 million Americans are expected to celebrate Valentine’s Day at a restaurant this year, making Feb. 14 the second most popular holiday for dining out behind Mother’s Day.
Restaurateurs said the timing of Valentine’s Day this year is expected to produce strong sales from Friday through Monday.
“Monday is the best day for us to have it fall on,” said William Jack Degel, chief executive of the three-unit Uncle Jack’s Steakhouse steakhouse in New York City. “It will drive business on Friday, Saturday, Sunday and Monday.”
From nrn.com
