Wine Industry Data Center(1)
Winery Economic Indicators Move Up as 2011 Begins
Wines with the lowest bottle prices accounted for the largest share, or 32%, of the total volume (in 9L case equivalents) of wine shipped direct to consumers in the 12 months through January. Wines slightly above the middle range in bottle price accounted for the largest share of dollars sold: 20%. But the small number of wines priced at more than $100 per bottle took the second-largest share of dollars at 18%. The average bottle price of wine shipped direct-to-consumer in January was $35, up 10% from a year earlier.The economic health of the domestic wine industry looked good in January based on our three main measures. Retail wine sales, direct-to-consumer shipments and winery hiring activity were all higher than 12 months earlier. The Winery Job Index, calculated at 8% by Winejobs.com, grew faster than the other two indicators. Since all three are traditionally at or near their yearly lows in January, it bodes well for further growth in 2011.
—J.G.
Wines with the lowest bottle prices accounted for the largest share, or 32%, of the total volume (in 9L case equivalents) of wine shipped direct to consumers in the 12 months through January. Wines slightly above the middle range in bottle price accounted for the largest share of dollars sold: 20%. But the small number of wines priced at more than $100 per bottle took the second-largest share of dollars at 18%. The average bottle price of wine shipped direct-to-consumer in January was $35, up 10% from a year earlier.
